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Product information "The High-Performing Key Account Manager"

Looking to develop the skills and strategies needed to excel as a key account manager and drive profitable growth?<BR><BR>The High-Performing Key Account Manager is a practical, aspirational guide tailored for mid-career professionals eager to build credibility and lead strategic customer relationships. This book offers proven models and actionable tools to help you develop core competencies, foster trust and implement value-based sales solutions that deliver measurable results.<BR><BR>You'll learn how to:<BR>- Apply principles for building long-lasting, profitable customer relationships<BR>- Implement strategies to build trust and deliver value-driven sales solutions<BR>- Optimize organizational support by enhancing leadership, teamwork and collaboration<BR>- Learn from real-world examples including Siemens, Caterpillar, Honeywell and CISCO<BR>- And develop the skills to navigate challenges and capitalize on emerging market opportunities<BR><BR>Equip yourself with the frameworks and insights needed to perform at the highest level and advance your career in key account management.<BR><BR><BR>Themes include: Key account management, strategic customer relationships, sales strategy, leadership, cross-functional collaboration, career development

Subtitle
Creating Sustained Value with Strategic Customers

H | W | D | g
230 mm | 156 mm | 24 mm | 592 gr

Publication year
2025

Age rating
0

Edition
Taschenbuch

Publisher
Kogan Page

ISBN-10
1398620300

Author
Hough, Andrew; Marcos, Javier; Vincent, Richard; Guesalaga, Rodrigo

Language
Englisch

Page Count
392

Topics
Management: Marketing und Vertrieb, Direktmarketing / Telemarketing

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