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In this category: 69 titles
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€22.84
€29.95
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Zamiar akceptacji i gotowo¿¿ klienta do korzystania z M-Commerce
Wraz z ogromnym rozwojem sektora M-Commerce wiele bran¿ u¿atwi¿o rozwój specyficznego dla niego obszaru. Jest to wykorzystywane zarówno z konsumentem, jak i sam¿ organizacj¿ w opracowywaniu strategii na now¿ er¿. Niniejsze badanie zostäo przeprowadzone w celu omówienia i przeanalizowania "Intencji klienta w zakresie akceptacji i gotowo¿ci do korzystania z handlu mobilnego w sektorze podró¿y lotniczych: Ankieta w kontek¿cie Sri Lanki". Niniejsze badanie przedstawi temat badawczy, jego problematyk¿ i cele badawcze oraz metodologi¿ w celu zrozumienia tematu badawczego. Zostäo to zidentyfikowane poprzez zrozumienie zachowä konsumentów i adaptacj¿ aplikacji handlu mobilnego w sektorze podró¿y lotniczych. Wiele organizacji lotniczych próbuje zaadoptowä lub ju¿ zaadoptowäo M-Commerce do swoich codziennych operacji. Adaptacja konsumencka ró¿ni si¿ z wielu powodów, dlatego dla powodzenia adaptacji wymagana jest dok¿adna struktura lub model badawczy. Szczególnie w dyskusji na temat bran¿y lotniczej na Sri Lance mo¿e to by¿ bardzo wräliwe, poniewä zale¿y od wielu zmiennych.
Book | Polnisch
€28.92
€54.90
(47.32% saved)
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Intenzione di accettazione e disponibilità del cliente nell'utilizzo del M-Commerce
Con il grande sviluppo del settore del commercio elettronico, molte industrie hanno facilitato lo sviluppo di un'area specifica ad esso dedicata. Questo viene utilizzato sia con il consumatore sia con l'organizzazione stessa per sviluppare le proprie strategie nella nuova era. Questa ricerca è stata condotta per discutere e analizzare "L'intenzione del cliente di accettare e di essere pronto a utilizzare il commercio mobile nel settore dei viaggi aerei: Un'indagine nel contesto dello Sri Lanka". Questo studio presenterà l'argomento della ricerca, la dichiarazione del problema, gli obiettivi della ricerca e la metodologia per comprendere l'argomento della ricerca. L'obiettivo è quello di comprendere il comportamento dei consumatori e l'adattamento delle applicazioni di mobile commerce nel settore dei viaggi aerei. Molte compagnie aeree stanno cercando di adottare o hanno già adottato il commercio elettronico nelle loro attività quotidiane. L'adattamento dei consumatori varia per molte ragioni e per il successo dell'adattamento è necessaria una struttura precisa o un modello di ricerca. Soprattutto nel caso dell'industria aerea dello Sri Lanka, la questione può essere molto delicata e dipende da molte variabili.
Book | Italienisch
€35.31
€54.90
(35.68% saved)
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€13.52
€18.91
(28.5% saved)
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Vom Anfänger zum Profi: Wie Sie in 90 Tagen mit KI Geld verdienen: Ein Buch, das Ihre Welt verändert
Book
€9.80
€16.00
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Proceedings of the IWEMB 2021/2022
Internet and mobile technologies are drivers for innovation and growth. Entrepreneurs all over the world are using these technologies to develop new user-centered products and launch new business models. In this context, the International Workshop on Entrepreneurship, Electronic and Mobile Business (IWEMB) is a joint initiative of the Center of Advanced E-Business Studies (CAEBUS) at the RheinMain University of Applied Sciences in Wiesbaden, Germany, and the International College of the National Institute of Development and Administration (ICO NIDA) in Bangkok, Thailand. Relevant topics of the IWEMB workshop within the electronic and mobile business are studies on business model innovations, customer and user behavior, new concepts for entrepreneurship and leadership, user-centered design and lean startup methods, as well as the impact on existing market structures. Within this scope, the aim of IWEMB is to offer a platform for researchers in this emerging research field in order to generate relevant new insights and international exchange of ideas. The fifth IWEMB was held in Wiesbaden and the sixth IWEMB in Leipzig, both located in Germany. The proceedings of these two workshops cover a wide range of innovative scientific work in the fields of electronic and mobile business from young and experienced researchers from all over the world.
Book | Deutsch
€41.14
€49.90
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Marketing Management
MARKETING MANAGEMENT - 8 MANUSCRIPTS IN 1 BOOK, INCLUDING: 1)MARKETING STRATEGY:7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research. 2)BUSINESS BRANDING:7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling. 3)DIGITAL MARKETING:7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting. 4)SOCIAL MEDIA MARKETING:7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth. 5)MARKETING ANALYTICS:7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling. 6)CONTENT MARKETING:7 Easy Steps to Master Content Strategy, Content Creation, Search Engine Optimization & Copywriting. 7)BUSINESS DEVELOPMENT:7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing. 8)MOBILE MARKETING:7 Easy Steps to Master Mobile Strategy, Mobile Advertising, App Marketing & Location Based Marketing. START MARKETING MANAGEMENT TODAY!
Book | Englisch
€18.95
€29.50
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Mobile App Development for Businesses
Digitize your business operations both internally and externally with a well-structured app design. Customers today turn to mobile when searching for their future vendor. This book is your step-by-step guide through the process of building mobile apps that will meet your company's needs as well as the needs of your staff. See exactly how applying certain basic principles work and make them serve your goals by troubleshooting common mobile app design, usability, and promotion issues. You'll start by listing the advantages of what makes a mobile app an ideal platform and resource for growing your market and revenue. As many companies burn money on failed mobile app projects, you'll review the best practices on how to outline your app ideas and create a mobile product roadmap. You'll then explore the process of starting mobile app development-from an initial idea to the final product. You'll look at the setbacks in development that can cost you a successful outcome, andreview proven practices and features that lead to success no matter what industry you operate in. You'll also understand the dynamics of mobile app development, and the best ways to ensure that your mobile app serves your company's goal for further growth. At the end, you'll future proof your app and weigh the pros and cons of potentially outsourcing mobile development. Mobile App Development for Businesses puts theory into practical use for developing internal and external mobile apps. What You'll LearnLaunch and position your app in the marketDevelop apps for internal and external audiencesCollect and incorporate user feedbackSee why any great business today starts with a solid digital foundationWho This Book Is ForEntrepreneurs, business owners, directors, and executives wishing to grow their businesses and expand their reach in the market. Previous technological experience is helpful but not required.
Book | Englisch
€32.10
€53.49
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Technological and Business Fundamentals for Mobile App Development
This book is an essential introductory guide to the knowledge required to develop apps. Chapter by chapter it provides the core principles any person must understand in order to develop mobile applications. It outlines the fundamental skills and knowledge that business and computer science students need to either oversee the development of a mobile app or themselves undertake to develop a mobile app. This workbook will give a holistic overview of the initial stages that must be considered when endeavoring to develop a mobile app. This workbook breaks topics down into core, technical and non-technical. Looking at each topic from all three angles, the core knowledge required for UI, UI for the technical person and UI for the non-technical person. The workbook guides the student through the key components or core of mobile app development and shows all students both the technical requirements and the non-technical requirements of each topic. It will allow all students to pick andchoose how deep they wish to delve into the different topics.
Book | Englisch
€37.28
€53.49
(30.3% saved)
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€202.83
€440.50
(53.95% saved)
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€5.34
€15.99
(66.6% saved)
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€44.29
€57.50
(22.97% saved)
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Mobile Health (mHealth)
This book examines the current status of mHealth development, regulations and the social background in Japan, South Korea and China, comparing it to the situation in the United States and the European Union and consider solutions to issues surrounding mHealth.The recent progress in mobile technology, represented by smartphones and smart watches, has been remarkable. A service called mobile health (mHealth), which uses such mobile technology to manage health, is also becoming a reality. Although the accuracy of medical devices is not as accurate as those used in medicine, the biometric information such as heart rate and SpO2 can already be monitored over a long period of time. Although the technology is maturing to the point where it can be implemented in society, it remains an unapproved service of medical care in most countries. The development and social implementation of mHealth is most active in the US, but social implementation is gradually progressing in other countries as well. In this book, we will first discuss what kind of global and harmonized regulations are desirable by comparing the regulatory reforms necessary for social implementation of mHealth. In addition, mHealth raises privacy concerns in the US because the usual behavior and biometric information of subjects is utilized by private companies. In addition, it is important to note that the behavior and biometric information of subjects collected by smart devices is automatically analyzed by AI technology, mainly machine learning, which makes the analysis a black box.
Book | Englisch
€49.15
€106.99
(54.06% saved)
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€3.13
€12.90
(75.74% saved)
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Homeoffice Kochbuch: gesunde Ernährung für Berufstätige, Gerichte günstig und schnell zubereiten + vegane Rezepte
Book | Deutsch
€5.89
€10.90
(45.96% saved)
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€14.70
€24.50
(40% saved)
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€10.44
€29.00
(64% saved)
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Food Truck Business: A Complete Guide to Starting and Running Your First Profitable and Enjoyable Mobile Food Business
Book | Englisch
€17.85
€29.00
(38.45% saved)
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Food Truck Business Handbook
Do you have an interest in culinary services? Have you ever considered owning a food truck business? Do you want a simplified guide to help birth your mobile food business to life? If so, then this is your grab.Managing your own business can be really thrilling; you get to start it all up from scratch, establish the structure and hire people to run it for you. However, thrilling doesn't equate to easy, and it doesn't nullify the fact that there still remains a lot of work to be done and a lot of skills to master to make it possible. The food truck business is a pretty technical business, though it appears simple on the surface. Unlike the popular opinion, you don't necessarily need to be a perfect chef to run a successful food truck business. The major skill required is management skill. This book is a self-help guide to everyone who believes they stand a chance in the business world to learn how to run a food truck business from scratch without any professional business knowledge.Every tip and technique mentioned here is practical and proven. You can go ahead to establish your food truck business afterward. This book, Food Truck Business Handbook, will jumpstart you on your journey toward starting and running a successful mobile food business. In this book, you will:Understand how the food truck business startedHave a good idea of the cost required to start and run a food truck businessBe enlightened on different financing options for your mobile food businessLearn how to draft a business planLearn how to set up a business structureBe acquainted with the tips to getting your own food truckKnow how to design your food truckBe familiar with the equipment required in establishing a food truck businessBe exposed to marketing strategies you can deploy to attract customersBe educated on the common food truck mistakes to avoid...and so much more!What more is there to know?I have jumped the hurdles and gathered this precious information into this book, just for you!So what are you waiting for? Get this beginners' manual RIGHT NOW to get started.
Book | Englisch
€13.48
€27.10
(50.26% saved)
Discount
%
Food Truck Business Handbook
Do you have an interest in culinary services? Have you ever considered owning a food truck business? Do you want a simplified guide to help birth your mobile food business to life? If so, then this is your grab.Managing your own business can be really thrilling; you get to start it all up from scratch, establish the structure and hire people to run it for you. However, thrilling doesn't equate to easy, and it doesn't nullify the fact that there still remains a lot of work to be done and a lot of skills to master to make it possible. The food truck business is a pretty technical business, though it appears simple on the surface. Unlike the popular opinion, you don't necessarily need to be a perfect chef to run a successful food truck business. The major skill required is management skill. This book is a self-help guide to everyone who believes they stand a chance in the business world to learn how to run a food truck business from scratch without any professional business knowledge.Every tip and technique mentioned here is practical and proven. You can go ahead to establish your food truck business afterward. This book, Food Truck Business Handbook, will jumpstart you on your journey toward starting and running a successful mobile food business. In this book, you will:Understand how the food truck business startedHave a good idea of the cost required to start and run a food truck businessBe enlightened on different financing options for your mobile food businessLearn how to draft a business planLearn how to set up a business structureBe acquainted with the tips to getting your own food truckKnow how to design your food truckBe familiar with the equipment required in establishing a food truck businessBe exposed to marketing strategies you can deploy to attract customersBe educated on the common food truck mistakes to avoid...and so much more!What more is there to know?I have jumped the hurdles and gathered this precious information into this book, just for you!So what are you waiting for? Get this beginners' manual RIGHT NOW to get started.
Book | Englisch
€13.91
€23.00
(39.52% saved)
Discount
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Proceedings of the IWEMB 2019
Internet and mobile technologies are drivers for innovation and growth. Entrepreneurs all over the world are using these technologies to develop new user-centered products and launch new business models. In this context, the International Workshop on Entrepreneurship in Electronic and Mobile Business (IWEMB) is a joint initiative of the Center of Advanced E-Business Studies (CAEBUS) at the RheinMain University of Applied Sciences in Wiesbaden, Germany, and the International College of the National Institute of Development and Administration (ICO NIDA) in Bangkok, Thailand. Relevant topics of the IWEMB workshop within the electronic and mobile business are studies on business model innovations, customer and user behavior, new concepts for entrepreneurship and leadership, user-centered design and lean startup methods, as well as the impact on existing market structures. Within this scope, the aim of IWEMB is to offer a platform for researchers in this emerging research field in order to generate relevant new insights and international exchange of ideas. The third workshop was held in Vestfold, Norway, as a two-days event in September 2019. The proceedings of this workshop cover a wide range of innovative scientific work in the fields of electronic and mobile business from young and experienced researchers from all over the world.
Book | Englisch
€29.86
€39.99
(25.33% saved)
Legal Tech
Für Sie als Rechtsanwalt bedeutet die Digitalisierung eine einmalige Gelegenheit: Der Umbruch verspricht nicht nur Zeitersparnisse, sondern auch völlig neue Geschäftsmodelle. Mit dieser Anleitung haben Sie alles an der Hand, um eine lückenlose Strategie für die digitale Transformation zu entwickeln und umzusetzen. Lernen Sie, wie Sie Mandanten online auf sich aufmerksam machen, wiederkehrende Prozesse automatisieren, die passende Kanzleisoftware auswählen u. v. m. Inklusive zahlreicher Best Practices sowie Informationen zur Suchmaschinenoptimierung von den renommierten Experten Sebastian Erlhofer und Dorothea Brenner.Aus dem Inhalt:- Aufbau von Website und Blog- SEO, SEM, Tracking, Inhaltsverwaltung- Newsletter richtig planen und versenden- Facebook, Twitter, Instagram und Co.- Pressearbeit in der Praxis- Elektronische Akten (E-Akten)- Die passende Kanzleisoftware finden- Digitale Workflows (datenschutzkonform!)- Neue Businessmodelle und Nischen- Wie Legal Tech den Anwalt ersetzt
Book | Deutsch
€89.90
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€29.08
€259.00
(88.77% saved)
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Impact of Mobile Services on Business Development and E-Commerce
Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely changed the business landscape and have transformed consumer behavior. It is important to understand the impact that these services have on users' lives, business, and society. Impact of Mobile Services on Business Development and E-Commerce is a collection of innovative research that focuses on the importance of mobile services in business development and discusses the provision of decentralized services, mobile commerce and marketing, and new models for the delivery of mobile services such as business-to-consumer and peer-to-peer. While highlighting topics including global market, consumer behavior, and customer satisfaction, this book is ideally designed for business managers, executives, marketers, entrepreneurs, financial advisors, consumer behavior analysts, computer engineers, software developers, IT specialists, students, researchers, and business professionals.
Book | Englisch
€152.38
€254.90
(40.22% saved)