VALUESELLING

Build strong connections to accelerate sales results In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you'll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments. This actionable guide to improved business conversations-ones that build trust and human-to-human connections-enables you to focus the sales conversation on value, instead of price, and identify business issues that create urgency to unlock new sales opportunities. You'll also find: - Strategies for selling to the C-suite, closing more business, expanding your sales footprint, managing global accounts and generating consistent renewal sales - Methods for building credibility and rapport with your buyers along with proven sales prospecting strategies to win time on their increasingly packed calendars - Ways to motivate buyers to take action and improve sales forecast accuracy through a repeatable opportunity qualification framework - Actions for aligning your revenue engine and enabling all of your customer-facing teams to improve the customer experience. An indispensable guide for seasoned revenue professionals and B2B sales leaders seeking to boost their real-world performance, deepen customer relationships and improve customer experience, The Power of Value Selling will also benefit early-career salespeople looking for practical sales strategies that work in competitive markets.

ValueSelling è una straordinaria guida pratica per professionisti e manager delle vendite impegnati a competere sempre più efficacemente. Per aiutare i lettori ad arrivare e a rimanere costantemente sulla cresta dell’onda, Julie Thomas condivide il semplice eppure potentissimo framework che ha contribuito alla sua rapida ascesa a CEO di ValueSelling.Scritto per i professionisti delle vendite che competono nelle più esigenti arene del mondo – prodotti e servizi complessi o particolari – i lettori di tutti i settori troveranno ValueSelling significativo e facile da assimilare.Pragmatico e ritmato, ogni capitolo mette a fuoco specifiche strategie per far avanzare il processo di vendita. Ricco di casi studio, tattiche e suggerimenti, così che i lettori possano immediatamente mettere in pratica ValueSelling e sviluppare le proprie vendite una conversazione alla volta.