The Four Day Creative Brief
A Practical Guide for Writing an Inspiring One
The Four Day Creative Brief is a practical guide to writing a creative brief - the document used as a spring board to advertising campaigns and any communication geared to the masses. It walks the reader step by step through the research, writing and presentation that goes on in a strategist's typical day, helping to build confidence and clarity into the process for up and coming professionals.
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The Four Day Creative Brief is a practical guide to writing a creative brief - the document used as a spring board to advertising campaigns and any communication geared to the masses. It walks the reader step by step through the research, writing and presentation that goes on in a strategist's typical day, helping to build confidence and clarity into the process for up and coming professionals.
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