Start It Up

Now in paperback - Start It Up by Luke Johnson, 2012's most inspiring guide to running your own business.<BR><BR>Running your own business is nowhere near as tough as you might think. So what are you waiting for?<BR><BR>Luke Johnson is Britain's busiest tycoon, with a personal fortune estimated at £120 million. From Pizza Express and Channel 4 to his incisive Financial Times column, Johnson has spent two decades on the business frontline.<BR><BR>In Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself.<BR><BR>'A must-read for inspiring entrepreneurs, probably the best book available on the subject' John McLaren, Management Today<BR><BR>'Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good' Richard Reed, co-founder of Innocent Drinks, Financial Times<BR><BR>'For the budding entrepreneur, this clear, thoughtful and passionate how-to guide will be an excellent first investment' Economist<BR><BR>Luke Johnson is one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million. He is Chairman of Risk Capital Partners and The Royal Society of Arts, and a former Chairman of Channel 4 Television. He writes columns for the Financial Times and Management Today. In the 1990s he was Chairman of PizzaExpress, which he grew from 12 restaurants to over 250; he also founded the Strada pizzeria chain and owns Giraffe and Patisserie Valerie. He lives in London and is married with three children.