Standout 2.0

From New York Times bestselling author and pioneer of the strengths movement comes a bold new blueprint for leading with the most powerful force in business--love.Think about the last time you said, "I love that." Maybe it was about a product that exceeded expectations, a service experience that built instant loyalty, or a moment when your work brought out the best in you. That reaction isn't just emotional--it's electric. In the organization, it fuels engagement, strengthens performance, and drives lasting success. Yet most leaders don't even acknowledge it, let alone measure or make use of it.In Design Love In, leading researcher on human performance and bestselling author Marcus Buckingham reveals how love--the deep connection that makes people feel seen, valued, and inspired--isn't just a soft feeling. It's a measurable driver of performance and growth. He shows how leaders, as experience-makers, can intentionally "design love in" to everything we do: our interactions with team members, our company policies and practices, the products and services and experiences we create for those we lead and serve. When we do this, we not only unlock deeper commitment, higher engagement, stronger customer loyalty, and lasting business results, we strengthen the human connection between us and create a better world.Featuring vivid stories of global brands, current research, and personal experiences, Buckingham illustrates that tapping into this force is not simply about being more "warm and fuzzy"--it's a concrete strategy of utilizing loving experiences to drive behaviors to drive outcomes, and the book provides step-by-step advice on how to "design love in" to all your actions as a leader.Love--it's the most powerful force in business. This book shows how you as a leader can unleash it.

A Wall Street Journal bestsellerWorld-renowned researcher and New York Times bestselling author Marcus Buckingham helps us discover where we're at our best—both at work and in life. You've long been told to "Do what you love." Sounds simple, but the real challenge is how to do this in a world not set up to help you. Most of us actually don't know the real truth of what we love—what engages us and makes us thrive—and our workplaces, jobs, schools, even our parents, are focused instead on making us conform. Sadly, no person or system is dedicated to discovering the crucial intersection between what you love to do and how you contribute it to others.In this eye-opening, uplifting book, Buckingham shows you how to break free from this conformity—how to decode your own loves, turn them into their most powerful expression, and do the same for those you lead and those you love.How can you use love to reveal your unique gifts?How can you pinpoint what makes you stand out from anyone else?How can you choose roles in which you'll excel?Love and Work unlocks answers to these questions and others, so you can:- Choose the right role on the team.- Describe yourself compellingly in job interviews.- Mold your existing role so that it calls upon the very best of you.- Position yourself as a leader in such a way that your followers quickly come to trust in you.- Make lasting change for your team, your company, your family, or your students.Love, the most powerful of human emotions, the source of all creativity, collaboration, insight, and excellence, has been systematically drained from our lives—our work, teams, and classrooms.It's time we brought love back in.Love and Work shows you how.