Max Verstappen. Unstoppable

A definitive and intriguing biography of Max Verstappen, Formula 1's superstar, Lewis Hamilton's great rival and the winner of the 2021 and 2022 World Drivers' Championships.<BR><BR> No Hollywood scriptwriter could possibly have envisioned the breathless, adrenaline-pumping climax to the 2021 Formula 1 season. On the very last lap of the final race of an unbelievably arduous and controversial season, Red Bull's Max Verstappen nervelessly overtook the seven-time World Champion Lewis Hamilton of Mercedes to clinch the first place that thrust the young prodigy to the narrowest of victories and to his first World Drivers' title. He followed up by taking the 2022 title as well.<BR><BR> Verstappen may only be 25 years of age, but the Dutch motorsport sensation has an incredible record in F1. This young man has already left an indelible mark on the sport. The son of F1 driver Jos, Verstappen junior quickly stepped out of his father's shadow: his youthful charisma, ferocious speed, fearless driving style and refusal to back down mark him out as a true champion. And the phenomenal success of Netflix's Drive to Survive documentary series has elevated his worldwide popularity still further.<BR><BR> Widely respected motorsport writer and F1 insider Mark Hughes is perfectly placed to write the most authoritative narrative on Verstappen's incredible rise through the ranks to F1 glory. Hughes' immaculate credentials and first-rate access enable him to generate fresh and fascinating insights, and to paint a fully-rounded and richly-textured portrait of one of the most exciting young sportsmen on the planet.

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream<BR><BR> These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.<BR><BR> Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.