L'avion pour les trouillards - Petit guide des sciences en vol: Petits guide des sciences en vol
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16,00 €
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Einzeln geprüft
Erscheinungsjahr
2013
FSK
0
Verlag
EDP SCIENCES
ISBN-10
2759808246
Autor
Brian Clegg
Sprache
Französisch
Seitenanzahl
220
Verantwortliche Person
gemäß Art. 16 GPSR
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Brainjacking
Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line between information and influence.With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.
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The Multiverse
The universe was supposed to be all there was - the whole of existence. For centuries the size of the universe and whether or not it is finite fascinated scientists and philosophers.But however big the universe may be, there being only one gave astronomers and cosmologists a headache. Existence as we know it is contingent on so many constants in nature which, if altered only slightly, would make life impossible. This seems so unlikely to happen by chance. What if, instead, there is in fact a vast range of different universes, with many variants of the universal contents, making ours just one of many that happens to be viable for life?In this illuminating exploration, Brian Clegg delves into the endless possibilities of the multiverse. Investigating questions of expanding, parallel and communicating universes, this accessible guide takes the reader into one of the weirdest and most exciting areas of modern physics and cosmology.
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PHYSIK IN 30 SEKUNDEN
In einer Welt, in der die Physik zum Alltag gehört und neue Entdeckungen in derQuantenmechanik für Schlagzeilen sorgen, sollte man über Atome und AntimaterieBescheid wissen, in einer Diskussion über die Fluiddynamik nicht ins Stocken geratenund sich über die Heisenberg'sche Unschärferelation im Klaren sein. Mit diesemBuch bleiben Sie am Puls der Naturwissenschaften.
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Bücher, die die Welt veränderten
150 Bücher in einem Buch!Naturwissenschaft als Lesevergnügen: Diese Werke veränderten unsere Sicht auf die Welt.Eine bibliophile Zeitreise von den alten Griechen bis ins 21. Jahrhundert.Brian Clegg macht auch komplexe Sachverhalte leicht verständlich.Der bekannte britische Sachbuchautor Brian Clegg nimmt uns mit auf eine bibliophile Reise durch die Zeit. Sein reich bebilderter Überblick zu den einflussreichsten Büchern der Naturwissenschaften führt von den alten Griechen und islamischen Gelehrten über mittelalterliche europäische Naturphilosophen bis ins 21. Jahrhundert. Dabei stellt er nicht nur die Entwicklung wissenschaftlicher Konzepte, sondern auch die der Sprache und des Buches an sich dar. Von Einritzungen und Schriftrollen bis zu gebundenen Büchern in ihrer heutigen Form, illustriert der Autor die Entwicklung der wissenschaftlichen Kommunikation. Dieses Buch zeigt, wie das geschriebene Wort unser Wissen über das Universum und über uns selbst erweitert hat.
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Science for Life
In Science for Life acclaimed science writer Brian Clegg cuts through the vested interests and confusing contradictory statements that litter the media and the internet, to give a clear picture of what science is telling us right now about changing our lives for the better.<BR><BR>Discover the much-advertised antioxidants that aren't good for you, the truth about fat and sugar and why one of the healthiest foods contains carcinogens and 21 E-numbers. Find out what does and what doesn't enhance brainpower - from the failure of playing Mozart to babies to the surprising abilities of caffeine and nicotine. Understand the tools that advertisers use to persuade us and how to turn the psychological pressure back on them.<BR><BR>From the shortcomings of the five second rule to the truth about phone masts and nuclear power, kept up-to-date on a partnering website, Science for Life is your guide to surviving and thriving in the modern world.
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God Effect
The phenomenon that Einstein thought too spooky and strange to be true<BR><BR>What is entanglement? It's a connection between quantum particles, the building blocks of the universe. Once two particles are entangled, a change to one of them is reflected---instantly---in the other, be they in the same lab or light-years apart. So counterintuitive is this phenomenon and its implications that Einstein himself called it "spooky" and thought that it would lead to the downfall of quantum theory. Yet scientists have since discovered that quantum entanglement, the "God Effect," was one of Einstein's few---and perhaps one of his greatest---mistakes.<BR><BR>What does it mean? The possibilities offered by a fuller understanding of the nature of entanglement read like something out of science fiction: communications devices that could span the stars, codes that cannot be broken, computers that dwarf today's machines in speed and power, teleportation, and more. <BR><BR>In The God Effect, veteran science writer Brian Clegg has written an exceptionally readable and fascinating (and equation-free) account of entanglement, its history, and its application. Fans of Brian Greene and Amir Aczel and those interested in the marvelous possibilities coming down the quantum physics road will find much to marvel, illuminate, and delight.
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