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Produktinformationen "How to Have Creative Ideas"

Everybody wants to be creative. Creativity makes life more fun, more interesting and more full of achievement, but too many people believe that creativity is something you are born with and cannot be learned.<BR><BR>In How to Have Creative Ideas Edward de Bono - the leading authority on creative thinking - outlines 62 different games and exercises, built around random words chosen from a list, to help encourage creativity and lateral thinking. For example, if the task were to provide an idea for a new restaurant and the random word chosen was 'cloak', ideas generated might be: a highwayman theme; a Venetian theme with gondolas; masked waiters and waitresses. Or, if asked to make a connection between the two random words 'desk' and 'shorts', readers may come up with: both are functional; desks have 'knee holes' and shorts expose the knees; traditionally they were both male-associated items.<BR><BR>All the exercises are simple, practical and fun, and can be done by anyone.

Untertitel
62 exercises to develop the mind

H | B | T | Gramm
213 mm | 134 mm | 17 mm | 0.212 kg

Erscheinungsjahr
2007

FSK
0

Ausgabe
Softcover

Verlag
Ebury Press

ISBN-10
009191048x

ISBN-13
9780091910488

Autor
Edward de Bono

Sprache
Englisch

Seitenanzahl
192

Themen
Lebenshilfe, Persönlichkeitsentwicklung und praktische Tipps, Rätsel und Quizfragen

Verantwortliche Person gemäß Art. 16 GPSR
Penguin Random House Ireland Limited, Morrison Chambers, 32 Nassau Street, Dublin, IE, productsafety@penguin.co.uk

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THE MULTI-MILLION COPY BESTSELLING PHENOMENON <BR><BR>Do you regularly find yourself in long, unstructured meetings which end without a decision? Are you a team leader looking for tips on increasing productivity? Or are you looking for ways to enhance collaboration?<BR><BR>Six Thinking Hats, Edward de Bono's classic book on meetings, remains as relevant as ever. Used to huge success by big companies and organisations such as IBM, Siemens and NASA, the Six-Hats method is a proven way to:<BR><BR>- Reduce meeting lengths to one quarter of what they were previously<BR>- Make decisions in just 15 minutes, rather than 3 hours<BR>- Increase productivity by nearly 500%<BR><BR>This extremely simple tool not only increases efficiency in discussions and decision-making, but also encourages openness and trust among colleagues, resulting in happier team, a rise in productivity, and decisions which almost make themselves.<BR><BR>'An inspiring man with brilliant ideas. De Bono never ceases to amaze' Sir Richard Branson

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Don't chase the market leader, be the market leader.<BR><BR>Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition.<BR><BR>It's simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses and creating value monopolies will allow your business to not only survive but become successful. <BR><BR>Broken down into 3 sections Sur/petition will explain:<BR><BR>1. Why most fundamental habits of management thinking maybe inadequate and even dangerous for your business<BR>2. The difference between traditional competition and sur/petition<BR>3. The meaning of 'valufacture' and how to create value for your business<BR><BR>Drawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go 'beyond competition' and create a new winning game.

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Se si affronta un problema con il metodo razionale del pensiero, si ottengono risultati corretti ma limitati dalla rigidità dei modelli logici. Quando si richiede invece una soluzione veramente diversa e innovativa si deve stravolgere il ragionamento, partire dal punto più lontano possibile, ribaltare i dati, mescolare le ipotesi, negare certe sicurezze e addirittura affidarsi ad associazioni di idee del tutto casuali. Si deve perciò abbandonare il pensiero ¿verticale¿, cioè quello basato sulle deduzioni logiche, per entrare nella ¿lateralità¿ del pensiero creativo. In questo volume Edward de Bono prosegue il discorso iniziato con ¿Il pensiero laterale¿ traducendo in esempi concreti e in esercizi pratici quello che allora era l'aspetto teorico. Un vero e proprio manuale dell'invenzione e della fantasia utile a tutti.

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