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Produktinformationen "HNBK of Comm and Corporate Rep"

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. - Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars - Brings together state-of-the-art communication studies insights on corporate reputation - Identifies and addresses the lacunae in the research literature - Applies new theoretical frameworks to corporate reputation

H | B | T | Gramm
244 mm | 170 mm | 35 mm | 1107 gr

Erscheinungsjahr
2015

FSK
0

Ausgabe
Softcover

Verlag
Wiley

ISBN-10
1119061237

ISBN-13
9781119061236

Autor
Carroll

Weitere Mitwirkende
Carroll, Craig E

Sprache
Englisch

Seitenanzahl
656

Verantwortliche Person gemäß Art. 16 GPSR
Wiley-VCH GmbH, Boschstrasse 12, 69469, Weinheim, DE, product_safety@wiley.com

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