Hacking the Human Mind
The behavioral science secrets behind 17 of the world's best brands
'A book for the ages' - Rory Sutherland, author of Alchemy<BR><BR>How did the world's best brands get so big?<BR><BR>They had more than great products - they hacked the human mind.<BR><BR>This book reveals their secrets.<BR><BR>Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science underpinning the success of seventeen leading brands, including Apple, Dyson, Red Bull, and Starbucks.<BR><BR>What is it about Amazon that pulls us back again and again?<BR>How does a two-minute wait make Guinness taste better?<BR>Why do we pay more for water than we know it's worth?<BR><BR>The answers are all in this book. Moving beyond theory, Hacking the Human Mind is a practical, accessible and engaging guide, filled with techniques to help you level up your marketing.<BR><BR>You too can make your brand the one people reach for - without them ever really knowing why.<BR><BR>'This is a great book. Practical, generous and insightful' - Seth Godin, bestselling author of This is Marketing
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