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Filter Bubbles and Targeted Advertising

New York Times Company
Englisch | Hardcover

Over a decade ago, tech companies began using algorithms to personalize our experience of the web. Using sophisticated technology and vast amounts of consumer data, companies began to predict our tastes better than we could ourselves. In response, ecommerce expanded, and journalism adapted itself to the personalized attention economy. However, there was a hidden side effect, which Eli Pariser termed "the filter bubble," which is the exclusion of other perspectives from our tech-assisted preferences. Raising many hard questions including data security, political propaganda, and the pervasiveness of digital "junk food," filter bubbles reveal the future challenges of a personalized, automated web. Features such as media literacy questions and terms enhance this collection, encouraging readers to analyze reporting styles and devices.

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Produktinformationen "Filter Bubbles and Targeted Advertising"

Over a decade ago, tech companies began using algorithms to personalize our experience of the web. Using sophisticated technology and vast amounts of consumer data, companies began to predict our tastes better than we could ourselves. In response, ecommerce expanded, and journalism adapted itself to the personalized attention economy. However, there was a hidden side effect, which Eli Pariser termed "the filter bubble," which is the exclusion of other perspectives from our tech-assisted preferences. Raising many hard questions including data security, political propaganda, and the pervasiveness of digital "junk food," filter bubbles reveal the future challenges of a personalized, automated web. Features such as media literacy questions and terms enhance this collection, encouraging readers to analyze reporting styles and devices.

H | B | T | Gramm
231 mm | 157 mm | 18 mm | 544 gr
Erscheinungsjahr
2019
FSK
0
Ausgabe
Hardcover
Verlag
Rosen Publishing Group
ISBN-10
1642822698
Autor
New York Times Company
Weitere Mitwirkende
Editorial Staff, The New York Times
Sprache
Englisch
Seitenanzahl
224
Themen
Kinder/Jugendliche: Allgemeine Interessen: Soziale Medien, Kinder/Jugendliche: Allgemeine Interessen: Programmiersprachen und Skriptsprachen, Kinder/Jugendliche: Persönliche und soziale Themen
Verantwortliche Person gemäß Art. 16 GPSR
Buchpark GmbH, Krügerweg 1, 14959 Trebbin, Telefon: +4933817976585, E-Mail: info@buchpark.de

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