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Produktinformationen "Ecommerce Reimagined"

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world's largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China's market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.

Untertitel
Retail and Ecommerce in China

H | B | T | Gramm
216 mm | 153 mm | 15 mm | 0.363 kg

Erscheinungsjahr
2022

FSK
0

Ausgabe
Hardcover

Verlag
Springer

ISBN-10
9811900027

ISBN-13
9789811900020

Autor
Sharon Gai

Sprache
Englisch

Seitenanzahl
188

Themen
Unternehmertum / Start-ups, Asien, Online-Marketing / Social Media Marketing, Wirtschaftswissenschaft, Online-Marketing / Social Media Marketing

Keywords
HC/Wirtschaft/Werbung, Marketing

Verantwortliche Person gemäß Art. 16 GPSR
Springer Nature Customer Service Center GmbH, Europaplatz 3, 69115, Heidelberg, DE, ProductSafety@springernature.com

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Sharon Gai

Autor/in

Sharon Gai

Sharon Gai has been a director of Alibaba working in its core commerce pillar, and brings years of experience working in e-commerce in China and bridging the gap between the Chinese market and overseas markets.

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