Little Book of Fendi
The story of the iconic fashion brand
Founded in 1925, Fendi is a luxury brand rooted in elegance and experimentation.Renowned for its attention to detail, innovative design and signature 'double F' logo, the family firm has conquered the fashion industry and acquired cult status among celebrities and fashionistas with the iconic Croissant, Peekaboo and Baguette 'It' bags.Through stunning photographs and expert text, Little Book of Fendi tells the story of one of Italy's oldest fashion dynasties, from the Fendi sisters, early days of fur and Dolce Vita period, to Karl Lagerfeld, Kim Jones and a global empire that remains as deeply embedded in popular culture as it ever was.
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Laia Farran Graves
A stylist and journalist specializing in fashion and beauty, Laia Farran Graves has also worked for publications such as Vogue, InStyle, Glamour, Marie Claire and the Sunday Times Style magazine. Laia lives in Brighton, England.
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