Développement commercial

Découvrez la Méthode Kaizen, un outil de référence utilisé pour adopter une culture d'amélioration continue. Découvrez comment mettre en ¿uvre cette méthode, ses avantages et ses limites, ainsi que des modèles alternatifs pour enrichir votre démarche. Des exemples concrets et des recommandations d'usage vous permettront de transformer votre entreprise et d'atteindre l'excellence opérationnelle.

Paperback

HC gerader Rücken mit Schutzumschlag

Even though the number of working women has steadily increased over the last few years, women are still significantly under-represented in STEM activities (i.e. mathematics, informatics, science and technology). In order to eliminate this under-representation, numerous education policies and corporate initiatives, particularly in the recent past, have been aimed at increasing women's enthusiasm for STEM activities and professions. According to the latest surveys, however, it is clear that these efforts have not yet led to the desired success. Compared to their male counterparts, women continue to do fewer STEM activities. One possible reason for this is that relatively little is yet known about the concrete impact of the above education policies on working with innovation and technology: What are the gender differences between women and men? Is it enough to recognize these differences, or should these differences ideally not only be recognized, but also treated appropriately or even encouraged? This anthology deals with current topics in technology and innovation management against the background of these and other gender-relevant aspects. Empirical analyses and experiments in collaboration with companies from various sectors provide a sound scientific basis on which new results and findings are presented: How do women and men deal with creativity and competition? How are technologies applied and how can differences in access to technology be deduced? Answers to these and other questions help decision-makers in politics and business to proactively use the differences between women and men to motivate women to work in the STEM field and to strengthen them by acknowledging existing differences.

Paperback

Future Boss - A No-Nonsense Guide To Leadership In The Age Of AIThe success of digital transformation is heavily dependent of the human capability of managing change and the company's effort in the implementation of new tools, way of working, culture, and leadership. The role of leaders that understand how to motivate and lead a digital organization has become a vital success factor.This book starts with eight straight forward leadership principals for managing and empowering your team successfully in a digital environment. To continue to stay relevant as a leader, you need to learn about the emerging Artificial Intelligence (AI) and its impact on your business, your team and your leadership. This book explains the basics of AI and provide a straight-forward guidance to leadership in times of AI. You will get insights about the increased collaboration between humans and machines, the expected changes in roles and functions, the impact of your decision making and why ethics and leader's responsibility is more important than ever. You will also get quick guidance on how to start your preparations with your team and how to identify the AI opportunities in your business. The business playing field will change dramatically in a few years' time, and what is better than being well prepared!The book includes important knowledge from well-known AI professors and experts, who has shared their insights and outlook on AI and its implications of leadership.

HC runder Rücken kaschiert

DVD

Lars Janzik analysiert die Motivation von Mitgliedern einer innovativen, herstellerunabhängigen Online-Community aus dem Konsumgüterbereich und unterscheidet dabei Motivgruppen in Abhängigkeiten von Phasen der Mitgliedschaft. Die Ergebnisse unterstützen Unternehmen dabei Online-Communities als Instrument der Kundenintegration und der Produktentwicklung zu entdecken bzw. besser zu nutzen.

Bernhard Kirchmair analysiert originäre Ausgründungen als eine Möglichkeit für Unternehmen, an der Kommerzialisierung von intern nicht verwertbaren Projektergebnissen zu partizipieren. Er reflektiert Erfolg und Erfolgswirkung und leitet konkrete Handlungsempfehlungen ab.

Modernes Lehrbuch, dass den State-of-the-Art gekonnt vermittelt. Aus dem Inhalt: Fragestellungen und Bausteine. Wachstumstheorien mit Kapital und Arbeit. Theorie optimalen Wachstums mit natürlichen Ressourcen.