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Science for Life: A Manual for Better Living

A Manual for Better Living

Brian Clegg
Englisch | Kartoniert / Broschiert

A scientific user's guide to life from acclaimed popular science author Brian Clegg. Debunks numerous media myths about superfoods, miracle health cures and the like. Now in paperback. (lib)

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Produktinformationen "Science for Life: A Manual for Better Living"

A scientific user's guide to life from acclaimed popular science author Brian Clegg. Debunks numerous media myths about superfoods, miracle health cures and the like. Now in paperback. (lib)

Untertitel
A Manual for Better Living
H | B | T | Gramm
195 mm | 126 mm | 30 mm | 0.334 kg
Erscheinungsjahr
2015
FSK
0
Ausgabe
Kartoniert / Broschiert
Verlag
ICON BOOKS
ISBN-10
1785780255
ISBN-13
9781785780257
Autor
Brian Clegg
Sprache
Englisch
Seitenanzahl
1
Verantwortliche Person gemäß Art. 16 GPSR
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Brian Clegg

Autor/in

Brian Clegg

Science writer Brian Clegg studied physics at Cambridge and specializes in making the strangest aspects of the universe accessible to the general reader. He is editor of popularscience.co.uk and a Fellow of the Royal Society of Arts, London.He is editor of PopularScience.co.uk and a Fellow of the Royal Society of Arts. His previous books from Icon include Inflight Science, The Universe Inside You, Dice World, The Quantum Age and Introducing Infinity: A Graphic Guide. He is also the author of, from St Martin's Press, The God Effect (2009), Gravity (2012) and How to Build a Time Machine (2013). Clegg lives in Swindon, U.K.

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'Gets right to the heart of what makes us what we are. Read it!' Angela Saini, author of Inferior and Superior: The Return of Race Science The popular science equivalent of Who Do You Think You Are? Popular science master Brian Clegg's new book is an entertaining tour through the science of what makes you you. From the atomic level, through life and energy to genetics and personality, it explores how the billions of particles which make up you - your DNA, your skin, your memories - have come to be. It starts with the present-day reader and follows a number of trails to discover their origins: how the atoms in your body were created and how they got to you in space and time, the sources of things you consume, how the living cells of your body developed, where your massive brain and consciousness originated, how human beings evolved and, ultimately, what your personal genetic history reveals.

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Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line been information and influence. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.

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Interstellar Tours
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With award-winning science writer Brian Clegg as your deep space guide, step on board the starship Endurance and marvel at the fascinating sights of deepest, darkest space.Although our vessel is fictional, the phenomena you will visit, from the vast nebulae that are birthplaces of stars to stellar explosions in vast supernovas, creating the elements necessary for life - or from the planets of other solar systems to the unbelievably supermassive black hole at the heart of the Milky Way - all reflect the best picture current science has to offer.Accompanying Interstellar Tours is an online gallery with over fifty images and videos in full colour, each directly accessible from the page using QR codes.It may never be possible to undertake a voyage through the stars for real. But with Interstellar Tours, you can enjoy the ultimate cruise across the Milky Way.

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