Brainjacking

How Science can Monitor our Dreams and Direct our Dreams

Brian Clegg

Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line been information and influence. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.

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Produktinformationen "Brainjacking"

Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line been information and influence.

With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.

Untertitel

How Science can Monitor our Dreams and Direct our Dreams

H | B | T | Gramm

237 mm | 161 mm | 30 mm | 498 gr

Erscheinungsjahr

2024

FSK

Ausgabe

Hardcover

Verlag

Icon Books

ISBN-10

1837731500

ISBN-13

9781837731503

Autor

Brian Clegg

Sprache

English

Seitenanzahl

278

Themen

Umgang mit / Ratgeber zu Krankheit und Gesundheitsproblemen

Verantwortliche Person gemäß Art. 16 GPSR

Icon Books, 39-41 North Road, N7 9DP, London, 0044 2076979695, 0044 207699501

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How Science can Monitor our Dreams and Direct our Dreams

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