Mining for Strategic Competitive Intelligence

Foundations and Applications

Cai-Nicolas Ziegler

The textbook at hand aims to provide an introduction to the use of automated methods for gathering strategic competitive intelligence. Hereby, the text does not describe a singleton research discipline in its own right, such as machine learning or Web mining. It rather contemplates an application scenario, namely the gathering of knowledge that appears of paramount importance to organizations, e.g., companies and corporations.To this end, the book first summarizes the range of research disciplines that contribute to addressing the issue, extracting from each those grains that are of utmost relevance to the depicted application scope. Moreover, the book presents systems that put these techniques to practical use (e.g., reputation monitoring platforms) and takes an inductive approach to define the gestalt of mining for competitive strategic intelligence by selecting major use cases that are laid out and explained in detail. These pieces form the first part of the book.Each of those use cases is backed by a number of research papers, some of which are contained in its largely original version in the second part of the monograph. (lib)

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Produktinformationen "Mining for Strategic Competitive Intelligence"

The textbook at hand aims to provide an introduction to the use of automated methods for gathering strategic competitive intelligence. Hereby, the text does not describe a singleton research discipline in its own right, such as machine learning or Web mining. It rather contemplates an application scenario, namely the gathering of knowledge that appears of paramount importance to organizations, e.g., companies and corporations.To this end, the book first summarizes the range of research disciplines that contribute to addressing the issue, extracting from each those grains that are of utmost relevance to the depicted application scope. Moreover, the book presents systems that put these techniques to practical use (e.g., reputation monitoring platforms) and takes an inductive approach to define the gestalt of mining for competitive strategic intelligence by selecting major use cases that are laid out and explained in detail. These pieces form the first part of the book.Each of those use cases is backed by a number of research papers, some of which are contained in its largely original version in the second part of the monograph. (lib)

Untertitel

Foundations and Applications

H | B | T | Gramm

235 mm | 155 mm | 13 mm | 347 gr

Erscheinungsjahr

2014

FSK

0

Ausgabe

Hardcover

Verlag

Springer Berlin Heidelberg

ISBN-10

3642448712

ISBN-13

9783642448713

Autor

Cai-Nicolas Ziegler

Sprache

Englisch

Seitenanzahl

1

Themen

Wissensbasierte Systeme, Expertensysteme

Verantwortliche Person gemäß Art. 16 GPSR

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The textbook at hand aims to provide an introduction to the use of automated methods for gathering strategic competitive intelligence. Hereby, the text does not describe a singleton research discipline in its own right, such as machine learning or Web mining. It rather contemplates an application scenario, namely the gathering of knowledge that appears of paramount importance to organizations, e.g., companies and corporations.To this end, the book first summarizes the range of research disciplines that contribute to addressing the issue, extracting from each those grains that are of utmost relevance to the depicted application scope. Moreover, the book presents systems that put these techniques to practical use (e.g., reputation monitoring platforms) and takes an inductive approach to define the gestalt of mining for competitive strategic intelligence by selecting major use cases that are laid out and explained in detail. These pieces form the first part of the book.Each of those use cases is backed by a number of research papers, some of which are contained in its largely original version in the second part of the monograph. (lib)

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Mining for Strategic Competitive Intelligence

Foundations and Applications

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