Innovations in Social Marketing and Public Health Communication
Improving the Quality of Life for Individuals and Communities
¿This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual¿s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life. (lib)
Mehr anzeigenSofort verfügbar, Lieferzeit: 1-3 Tage
Nur noch wenige Artikel verfügbar!
Weitere Infos zum Zustand
95,02 €
Preise inkl. MwSt. zzgl. Versandkosten
14 Tage Zufriedenheitsgarantie
Risikofrei bestellen
Geprüfte Gebrauchtware
Einzeln geprüft
Produktinformationen "Innovations in Social Marketing and Public Health Communication"
Anmelden
Versandkostenfrei ab 29 €
14 Tage Rückgaberecht - Kein Risiko
Geprüfte Gebrauchtware