E-Commerce
Concepts, Principles, and Application
This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce. This book has formed a theoretical system of e-commerce with a clear integration boundary. The introduction of the systematic theory is guided by the background of e-commerce, centered on the model of e-commerce, paved with the principles of e-commerce and integrated with the cutting-edge cases. This book defines the basic concepts, models and principle of e-commerce in the form of mathematical analysis and analyzes the basic theory of e-commerce from the perspective of mathematical model. This enables readers to form an abstract understanding of the connotation and extension of e-commerce. It establishes a knowledge system with the background of social ecology, engineering ecology and innovative ecology, taking the models of e-commerce as the core, the principles of e-commerce as the process, the architecture of e-commerce as the platform and the operation and management of e-commerce as the means to integrate the knowledge into application. This book uses case study to comprehensively analyze and apply the knowledge system involved in e-commerce, combining theoretical research with engineering research. Through this book, readers can systematically master all kinds of theories involved in e-commerce. This book aims at different professional and diverse reader groups. It can be used as the basic books for students of various e-commerce-related specialties.
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Wang, Guolong; Shuai, Qinghong; Qin, Zheng; Zhang, Pu; Cao, Mengyu; Chen, Mingshi
Dr. Qin Zheng, second-level professor, is Professor of the School of Information Science and Technology of Tsinghua University, Doctoral Supervisor, Deputy Director of the E-commerce Teaching Steering Committee of the Ministry of Education, Director of the E-commerce Teaching and teaching materials Research Center of colleges and universities, Chairman of the National E-commerce Education Development Alliance, and won the title of Beijing Famous Teacher. He presided over the completion of national 973 major scientific research projects, scientific and technological research projects, and national exploration projects. It won the gold medal of the 43rd 44th Geneva International Invention Exhibition, 3 first prizes of science and technology awards of the Ministry of Education, 28 national invention patents, published more than 10 academic works, and e-commerce courses won national quality courses. It has trained more than 100 postdocs, doctors and postgraduates.Dr. Wang Guolong is Assistant Professor, School of Information Technology and Management, University of International Business and Economics. He has published more than 10 academic works in computer science. He has participated in the writing of several e-commerce textbooks and works. Dr. Deng Wanqiu currently holds the position of Head of the Secretariat at the National E-commerce Education Development Alliance and the secretariat of Digital Economy Committee of Sichuan Higher Education Society, where she has actively contributed to numerous research projects. Her achievements include the completion of the Sichuan Province payment industry development report, China-five Central Asian cross-border e-commerce development report, and various other industry research reports. Furthermore, she is credited with 3 utility model patents, 12 computer software works, and has made significant contributions to over 10 academic works.Dr. Hao Yanli is mainly engaged in research and application on new drug delivery systems and pharmaceutical e-commerce, and she is currently the deputy head of the Secretariat of the National E-commerce Education Development Alliance. She has led and participated in multiple research projects, published over 30 papers.
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