Build Your Brand Like You Give a Shit

Aus einfachen Verhältnissen in Glasgow stammend ("Tenement" ist der Ausdruck für die dortigen Mietskasernen), wird Bobby von seinem Vater früh mit Beat-Literatur, revolutionärem Gedankengut und Popmusik in Kontakt gebracht. In den 70er-Jahren entdeckt er die Welt der Rock- und Punkmusik, in die er tief eintaucht. Als Mitglied von stilprägenden Bands wie The Jesus and Mary Chain und vor allem Primal Scream prägt er den Zeitgeist. Hits wie 'Movin on Up' oder 'Loaded' füllen bis heute jeden Tanzboden, das Album Screamadelica gilt als einer der Klassiker der Popmusik. Sein Buch ist eine einzige farbenprächtige Liebeserklärung an die Popkultur in all ihren Facetten.

What if the biggest problem with modern branding is that too many companies are pretending to be something they're not?In Build Your Brand Like You Give A Sh!t, brand strategist and entrepreneur Bobby Gillespie delivers a brutally honest, refreshingly human guide to building a business, reputation, and life rooted in authenticity. Rejecting gimmicks, shortcuts, and fake-it-until-you-make-it culture, Gillespie argues that your brand is not your logo, website, or marketing campaign-it's your reputation, your values in action, and the experience people have with you every single day.Drawing from more than two decades of experience helping companies clarify their identity and grow with purpose, Gillespie shares hard-earned lessons on leadership, branding, creativity, culture, and personal responsibility. Through candid stories, practical insights, and unapologetic commentary on toxic business culture, he challenges readers to stop chasing shallow success and start building something meaningful.Inside, you'll discover how to: - Clarify what your brand truly stands for- Build trust through authenticity and honesty- Create stronger relationships with customers and teams- Develop a culture of empowerment and accountability- Avoid the damaging effects of hype, shortcuts, and transactional thinking- Build a reputation that creates a lasting impact- Lead with purpose while growing sustainablyThis is not a traditional marketing book filled with manipulative tactics or growth hacks. It's a call to build brands that actually matter-brands that are aligned with real values, real people, and real purpose.Perfect for entrepreneurs, creatives, marketers, founders, leaders, and anyone tired of corporate phoniness, Build Your Brand Like You Give A Sh!t is both a practical business guide and a manifesto for building a better way of doing business.Because in the end, your brand is your reputation-and you'll get the reputation you deserve, not necessarily the one you want.