Targeted Advertising Technologies in the ICT Space
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Produktinformationen "Targeted Advertising Technologies in the ICT Space"
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.
| Untertitel | |
| H | B | T | Gramm | 210 mm | 148 mm | 20 mm | 476 gr |
| Erscheinungsjahr | 2013 |
| FSK | 0 |
| Ausgabe | Hardcover |
| Publisher | Books on Demand GmbH, In de Tarpen 42, 22848, Norderstedt, 040 53433511, 040 53433584, info@bod.de |
| ISBN-10 | 3834823953 |
| ISBN-13 | 9783834823953 |
| Autor | Christian Schlee |
| Sprache | Englisch |
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