Boundary Spanning Elements and the Marketing Function in Organizations
Sofort verfügbar, Lieferzeit: 1-3 Tage
41,76 €
14 Tage Zufriedenheitsgarantie
Risikofrei bestellen
Geprüfte Gebrauchtware
Einzeln geprüft
Produktinformationen "Boundary Spanning Elements and the Marketing Function in Organizations"
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.
| Untertitel | |
| H | B | T | Gramm | 241 mm | 160 mm | 16 mm | 442 gr |
| Erscheinungsjahr | 2015 |
| FSK | 0 |
| Ausgabe | Hardcover |
| Publisher | Books on Demand GmbH, In de Tarpen 42, 22848, Norderstedt, 040 53433511, 040 53433584, info@bod.de |
| ISBN-10 | 3319134396 |
| ISBN-13 | 9783319134390 |
| Weitere Mitwirkende | Sahadev, Sunil | Malhotra, Neeru | Purani, Keyoor |
| Sprache | Englisch |
Anmelden
Wusstest du, dass...
ein wiederverkauftes Buch rund 2,7 kg CO₂ einspart – das entspricht einer 14 km langen Autofahrt?
Erfahre mehr zum Thema Nachhaltigkeit bei BuchparkVersandkostenfrei ab 19 €
14 Tage Rückgaberecht - Kein Risiko
Geprüfte Gebrauchtware